AI · SaaS · Web Design
Planck AI
Enterprise-grade website for an AI workflow automation platform. Communicates complex technical concepts with precision — structured layouts, clear system diagrams, and a trust-building visual hierarchy aimed at CTOs and operations leaders.
01 — The brief
Starting with context.
Planck AI builds and runs verified AI workflows and agents across enterprise systems — with sovereign data, production-grade reliability, and 10× lower cost than token-heavy alternatives. They needed a website that spoke credibly to both technical and executive audiences.
Problem
to solution.
The case study keeps the reasoning visible: what needed to change, how the design responded, and what the final system made possible.
Conveying highly technical AI concepts — verifiers, compute engines, model routing — to a mixed audience of engineers and C-suite without oversimplifying or overwhelming. Every word and layout decision had to earn trust in a space crowded with AI hype.
Designed a clean, precise Framer website with a step-by-step system breakdown, swappable model visualisations, and an execution-layer diagram that makes the product's architecture immediately legible. Demo CTAs are placed at every natural decision point.
How the work
took shape.
A flexible process adapted to the project—not a rigid template applied to every brief.
Understand
Clarify the audience, business goal, content priorities, and the friction the experience needs to remove.
Shape
Turn the strategy into information architecture, visual direction, and an interface system with a clear hierarchy.
Refine
Test the responsive behaviour, polish the important interactions, and prepare a coherent experience for handoff or launch.
04 — Outcomes
What the work delivered.
Clear enterprise-grade visual hierarchy
Complex AI concepts communicated simply
Demo-focused conversion flow
Trust-building technical design