20 · AI · SaaS · Web Design
Planck AI
Planck AI builds and runs verified AI workflows and agents across enterprise systems — with sovereign data, production-grade reliability, and 10× lower cost than token-heavy alternatives. They needed a website that spoke credibly to both technical and executive audiences.
Case Study
The full story.
The Challenge
Conveying highly technical AI concepts — verifiers, compute engines, model routing — to a mixed audience of engineers and C-suite without oversimplifying or overwhelming. Every word and layout decision had to earn trust in a space crowded with AI hype.
The Solution
Designed a clean, precise Framer website with a step-by-step system breakdown, swappable model visualisations, and an execution-layer diagram that makes the product's architecture immediately legible. Demo CTAs are placed at every natural decision point.
The Results
- Clear enterprise-grade visual hierarchy
- Complex AI concepts communicated simply
- Demo-focused conversion flow
- Trust-building technical design