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25 · E-commerce · Framer
Purape — Shiba Inu LP
A premium British pet food brand needed a Japanese market landing page targeting Shiba Inu owners — directly addressing the breed's well-known sensitivities around skin health, digestion, and coat quality.
Case Study
The full story.
The Challenge
Building trust with Japanese consumers for a foreign pet food product required culturally sensitive design, Japanese-language copy presentation, and benefit communication tailored to a highly informed and sceptical audience of Shiba Inu owners.
The Solution
Designed and built a Framer landing page with warm, trustworthy visuals, science-backed benefit breakdowns structured for Japanese reading patterns, and a no-friction free sample sign-up flow — no card required, free shipping — removing every barrier to trial.
The Results
- Culturally sensitive Japanese-market design
- Breed-specific benefit storytelling
- Friction-free free-sample CTA
- Trust-building product narrative