E-commerce · Framer
Purape — Shiba Inu LP
Japanese-market landing page for a British grain-free dog food brand. Designed for Shiba Inu owners with breed-specific benefit storytelling, a friction-free free-sample CTA, and a warm, trust-building visual style.
01 — The brief
Starting with context.
A premium British pet food brand needed a Japanese market landing page targeting Shiba Inu owners — directly addressing the breed's well-known sensitivities around skin health, digestion, and coat quality.
Problem
to solution.
The case study keeps the reasoning visible: what needed to change, how the design responded, and what the final system made possible.
Building trust with Japanese consumers for a foreign pet food product required culturally sensitive design, Japanese-language copy presentation, and benefit communication tailored to a highly informed and sceptical audience of Shiba Inu owners.
Designed and built a Framer landing page with warm, trustworthy visuals, science-backed benefit breakdowns structured for Japanese reading patterns, and a no-friction free sample sign-up flow — no card required, free shipping — removing every barrier to trial.
How the work
took shape.
A flexible process adapted to the project—not a rigid template applied to every brief.
Understand
Clarify the audience, business goal, content priorities, and the friction the experience needs to remove.
Shape
Turn the strategy into information architecture, visual direction, and an interface system with a clear hierarchy.
Refine
Test the responsive behaviour, polish the important interactions, and prepare a coherent experience for handoff or launch.
04 — Outcomes
What the work delivered.
Culturally sensitive Japanese-market design
Breed-specific benefit storytelling
Friction-free free-sample CTA
Trust-building product narrative