Portfolio · Web Design
Carly Kuhn
Elegant portfolio for New York illustrator Carly Kuhn. Showcases her hand-drawn paper goods, debut illustrated book, wallcovering collections, and brand partnerships with a delicate, timeless aesthetic.
01 — The brief
Starting with context.
Carly Kuhn is a New York-based illustrator and artist whose work spans paper goods, wallcoverings, and illustrated books. Her forthcoming debut book, A Character Study (2026), reflects a fascination with human behaviour and the poetry of everyday life.
Problem
to solution.
The case study keeps the reasoning visible: what needed to change, how the design responded, and what the final system made possible.
Translating Carly's hand-drawn, intimate artistic style into a digital experience that felt equally personal and enduring — without the design overpowering the work or feeling too polished for her warm, approachable voice.
Designed a clean, editorial portfolio in Framer with generous whitespace, refined typography, and a soft visual palette that lets Carly's artwork take centre stage. The layout flows naturally through her collections, partnerships, and book projects with quiet elegance.
How the work
took shape.
A flexible process adapted to the project—not a rigid template applied to every brief.
Understand
Clarify the audience, business goal, content priorities, and the friction the experience needs to remove.
Shape
Turn the strategy into information architecture, visual direction, and an interface system with a clear hierarchy.
Refine
Test the responsive behaviour, polish the important interactions, and prepare a coherent experience for handoff or launch.
04 — Outcomes
What the work delivered.
Elegant, artwork-first layout
Seamless collection and shop showcases
Refined editorial typography
Timeless, brand-consistent aesthetic