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15 · E-commerce · Web Design
Bike Shopping
A bike retail brand wanting an online store that captures the excitement of cycling. The e-commerce experience needed to help customers find, compare, and purchase bikes with confidence.
Case Study
The full story.
The Challenge
Bike purchases are high-consideration decisions. The website needed to provide detailed product information, easy comparison tools, and a smooth checkout experience — all while conveying the thrill and freedom of cycling.
The Solution
Designed a dynamic e-commerce experience in Figma with immersive product showcases, side-by-side comparison tools, detailed spec sheets, and a streamlined checkout flow. The visual design uses action-oriented imagery and bold layouts that capture cycling culture.
The Results
- Product comparison tools
- Detailed spec presentations
- Streamlined checkout flow
- Action-oriented visual design